About | PARRATORO
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ABOUT PARRATORO

   Rafael Parratoro, known as PARRATORO, is an Argentine-Venezuelan artist (Caracas, 1977) whose practice occupies a singular position within the tradition of kinetic and optical art. Educated in hydraulic engineering at the Central University of Venezuela, a campus designated a UNESCO World Heritage Site and an open-air museum of monumental public art, his technical formation and artistic consciousness developed simultaneously, and that intersection defines everything that followed.

   His defining contribution to the field is formal: Parratoro treats the moiré effect not as a visual texture or ambient optical phenomenon, but as a precise drawing system. Through the controlled interaction of layered geometric patterns, he constructs specific geometric forms that do not exist at a fixed angle. They appear, shift, and dissolve depending on where the viewer stands. This distinguishes his work from the broader kinetic tradition and positions him as one of the few artists to have given the moiré effect a defined geometric language of its own.

   His work spans sculpture, wall pieces, large-scale public installations, augmented reality, and interactive books, exhibited across Argentina, Chile, Mexico, the United States, Germany, Italy, Luxembourg, and China. In 2023, his work entered the permanent collection of the Museo Della Luce in Rome. Commissions include the Google Maps Platform Awards (2025) for Google, the complete artistic concept of Argentina's Premios Gardel (2023), and facade interventions for Tiendas Landmark and MAGIC Afflelou in Madrid. As invited artist at Lollapalooza Argentina, he intervened both the physical and augmented reality dimensions of the festival's main installation. His interactive books POP AR and POP ON OP have reached collectors in more than 40 countries.

   Parratoro's practice extends into public art commissions, site-specific installations, brand collaborations, and art licensing for products and surfaces. He is based in Buenos Aires and works internationally.

MAJOR PROJECTS AND COLLABORATIONS
  • Google Maps Platform Awards (2025), Google commissioned PARRATORO to design and create the Google Maps Platform Awards, a series of sculptural trophies that fuse kinetic abstraction, resin, and light. The project bridged art and technology to celebrate innovation on a global scale.

  • MAGIC by Afflelou (2026) Madrid, Spain
    Site-specific artistic intervention for the façade of the optical retail space.

  • POP AR (2025). His interactive art book POP AR merges printed geometry with augmented reality, allowing each artwork to float in real space when viewed through a phone. Successfully funded on Kickstarter, where it received the “Project We Love” badge, it is now distributed in 20 countries.

  • Mapping Intervention on the Obelisk of Buenos Aires.  A large-scale projection commemorating the 30th anniversary of the Garrahan Hospital, transforming the city’s most iconic monument into a kinetic experience.

  • Lollapalooza Argentina. A series of installations blending sound, light, and optical illusion, expanding kinetic art into the realm of live cultural experience.

  • US Embassy Mapping LGBT Week at Palacio Bosch.  A work exploring inclusion and dialogue through kinetic visual symbolism.

  • Exhibition at FOLA, Buenos Aires. Sonata de Cruces Posibles integrated augmented reality into photography, blurring the boundary between static image and motion.

  • Kinetic Watch for Dedegumo Kyoto. A handcrafted kinetic timepiece designed in collaboration with the Japanese brand Dedegumo, merging art, engineering, and precision design.

EXHIBITIONS
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Selected international SOLO EXHIBITIONS, 2014–2025 “Obra Expandida”. Museo MARCO La Boca. 2025 “El Aire Como Soporte”. Artlab. 2025 Movistar Arena (Movistar AR Mural). 2024 Plástica Digital, Artlab. 2023 "Premios Gardel 2023" Complete art concept, Movistar Arena, 2023 “El Tercer Pasajero”, ESEADE, 2022 DAM, Centro Cultural Plaza Castelli. 2022 Tres Punto Cero, Cott Gallery, Buenos Aires, 2022 LOLLAPALOOZA Argentina 2022. Intervención Fachada Tiendas LANDMARK, Buenos Aires, 2022 Renault NFTs, Usina del Arte, Buenos Aires, 2022 Live Performance, Museo de Arte Contemporáneo de la Boca, 2019 1 es a 1, Ciudad de Los Andes, Chile, 2019 RAFAEL PARRATORO, HOTEL MARRIOT W, Ciudad de México, 2019 ARTE EN MOVIMIENTO. Galería Adriana Budich, Buenos Aires, 2018 1ESA1 Biblioteca VIVA. Santiago de Chile. Curaduría Macarena Cacciuttolo. Mapping del Obelisco, Ciudad de Buenos Aires (30 Años del Hospital Garrahan) 1ESA1 (Solo Exhibition) Espacio O. Santiago de Chile. Curaduría Macarena Cacciuttolo 2017. ARCOBALENO (Apertura Atelier) Atelier ParraToro. Curadurí­a (Tiburón Negro) 2016. LA EVOLUCIÓN DE LA FORMA (Solo Exhibition). Centro Cultural Borges - Fundación Tres Pinos. Curaduría: Massimo Scaringella. Buenos Aires, Argentina. 2016. MOIRÉPH (Solo Exhibition). Centro Cultural Borges - Fundación Tres Pinos. Curaduría Massimo Scaringella. Buenos Aires, Argentina. 2015.

Selected international GROUP SHOWS, 2014–2025 Nike AR Swoosh. Galerías Pacífico, Buenos Aires. 2024 ​Resquicio Cuántico, Museo Campo Cañuelas. 2024 US Embassy: LGBT Week, Palacio Bosch, Buenos Aires, 2023. Museo Della Luce, Permanent Collection, Rome, Italy. 2023 Favaloro x 100 pre, MALBA Museum, 2023 X-Universe AR, La Nuit de la Culture, Esch-Sur-Alzette, Luxembourg BIG-X, Belval Plaza, Luxembourg La Nuit de la Culture "X-Universe", Esch-Sur-Alzette, Luxembourg Feria MAPA 2023 (Cott Gallery), Buenos Aires  LABITCONF, Buenos Aires, 2022 Festival Ciudad Emergente, Buenos Aires, 2022 Bitcoin Fair, Carnaval Art, Miami USA, 2022 World Padel Tour, Buenos Aires, 2021 “Sonata de Cruces Posibles”, FOLA, Buenos Aires, 2021 NFT Art Week,Beijing, China, 2021 Diderot American Express Performance, Buenos Aires, 2020 Diderot Digital Exhibition, Metaverso, 2020 III Acto Cultural Festival Migrante, Buenos Aires, 2019 ​OPENING, Wosco Art Gallery, 2019 Feria MAPA Espacio O, Buenos Aires, 2019 LA RUTA DEL COLOR Aura Galerías, Ciudad de México 2018 PLANCK FESTIVAL Digital Art Festival. Buenos Aires, Argentina 2016 NEI LUOGHI DELLA BELLEZZA Cittá di Noto, Santa Caterina. Italy, 2016 IL PRIMATO DELLO SGUARDO Comune di Messina. Italy, 2016 UPFRONT. Miami, FL. 2016 PREMIUM (Art Basel Miami Season 2015). Miami, FL. 2015-2016 MEMORY Schwerdter Strasse, Berlín, Germany. 2015 THE SOFTLINE. Miami, FL. 2015 (RE)VISION) 1199 First Avenue, New York, USA. 2014 THINGS OF BEAUTY. Miami, FL. 2014 MIAMI-MIAMI. Miami, FL. 2014 BEAUTIFIED OBJECTS. Miami, FL. 2014 CONCEPTS (Art Basel Season 2014). Miami, FL. 2014 FONZO. Miami, FL. 2014 PICTOPLASMA (PORTRAITS & SELFIES), Museo MARCO de Monterrey, Mexico. 2014 PICTOPLASMA ACADEMY GROUP SHOW Urban Spree, Berlín, Germany. 2014

ARTIST STATEMENT

Perception is what I work with. Not as a theme to illustrate. As a material to build with.

My training is in hydraulic engineering. I think in systems, in variables, in conditions that produce results. That logic carries directly into the work: I use moiré interference not as a visual effect but as a drawing method. Through the interaction of layered patterns, I build precise geometric forms. Those forms don't exist at a fixed angle. They appear, shift, and dissolve depending on where the viewer stands.

Movement, in this context, is not a spectacle. It's a structural condition. The image requires a body in space.

I work with acrylic, metal, glass, reflective surfaces, printed matter, and digital layers as part of the same field of investigation: how images are built, how they guide attention, how they condition what we believe to be real. When I use augmented reality or digital processes, it is not to add a layer on top of something finished. It is to continue the same question through different means.

I've worked across sculpture, wall pieces, large-scale installations, public art, and interactive books. The format changes. The question doesn't.

We are surrounded by images that arrive already decided, already processed, already interpreted. My interest is in the moment before that: the space where looking is still uncertain, and what you see depends entirely on where you choose to stand.

Ultimately, I’m interested in building “portals” for re-learning how to see: spaces where the gaze slows down, where attention becomes intentional, and where the viewer regains authorship over the visible. If the contemporary world is defined by image overload, my work proposes a different contract, one in which looking is an active form of thought.

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