Rafael Parratoro, known as PARRATORO, is an Argentine-Venezuelan artist (Caracas, 1977) whose work stands out in the fields of kinetic and optical art, pioneering the integration of augmented reality and 3D technology into fine art.
PARRATORO’s artistic practice merges digital and physical mediums, creating interactive and dynamic pieces that invite viewers to engage directly with movement, geometry, and light. Educated in hydraulic engineering at the Central University of Venezuela, he combines mathematical precision with aesthetic experimentation to explore perception and form.
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His artworks have been exhibited internationally including in Argentina, Chile, Mexico, the United States, Germany, China, and Italy and are recognized for his unique mastery of the moiré technique. Unlike other kinetic artists, PARRATORO is the only artist to create defined geometric forms solely through the moiré effect itself, using the interference patterns not merely as texture or illusion, but as a drawing tool that gives structure and meaning to the image.
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Major Projects and Collaborations
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Google Maps Platform Awards (2025), Google commissioned PARRATORO to design and create the Google Maps Platform Awards, a series of sculptural trophies that fuse kinetic abstraction, resin, and light. The project bridged art and technology to celebrate innovation on a global scale.
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POP AR (2025). His interactive art book POP AR merges printed geometry with augmented reality, allowing each artwork to float in real space when viewed through a phone. Successfully funded on Kickstarter, where it received the “Project We Love” badge, it is now distributed in 20 countries.
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Mapping Intervention on the Obelisk of Buenos Aires. A large-scale projection commemorating the 30th anniversary of the Garrahan Hospital, transforming the city’s most iconic monument into a kinetic experience.
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Lollapalooza Argentina. A series of installations blending sound, light, and optical illusion, expanding kinetic art into the realm of live cultural experience.
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US Embassy Mapping LGBT Week at Palacio Bosch. A work exploring inclusion and dialogue through kinetic visual symbolism.
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Exhibition at FOLA, Buenos Aires. Sonata de Cruces Posibles integrated augmented reality into photography, blurring the boundary between static image and motion.
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Kinetic Watch for Dedegumo Kyoto. A handcrafted kinetic timepiece designed in collaboration with the Japanese brand Dedegumo, merging art, engineering, and precision design.
EXHIBITIONS
Solo Shows
Group Shows
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“Obra Expandida”. Museo MARCO La Boca. 2025
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“El Aire Como Soporte”. Artlab. 2025
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Movistar Arena (Movistar AR Mural). 2024
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Plástica Digital, Artlab. 2023
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"Premios Gardel 2023" Complete art concept, Movistar Arena, 2023
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“El Tercer Pasajero”, ESEADE, 2022
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DAM, Centro Cultural Plaza Castelli. 2022
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Tres Punto Cero, Cott Gallery, Buenos Aires, 2022
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LOLLAPALOOZA Argentina 2022. Intervención
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Fachada Tiendas LANDMARK, Buenos Aires, 2022
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Renault NFTs, Usina del Arte, Buenos Aires, 2022
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“Somos Love” Videoclip de Vicky Maurette, Buenos Aires, 2020
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Live Performance, Museo de Arte Contemporáneo de la Boca, 2019
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Imaginable, Posible, Öss Café Buenos Aires, 2019
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1 es a 1, Ciudad de Los Andes, Chile, 2019
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RAFAEL PARRATORO, HOTEL MARRIOT W, Ciudad de México, 2019
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ARTE EN MOVIMIENTO. Galería Adriana Budich, Buenos Aires, 2018
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1ESA1 Biblioteca VIVA. Santiago de Chile. Curaduría Macarena Cacciuttolo.
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Mapping del Obelisco, Ciudad de Buenos Aires (30 Años del Hospital Garrahan)
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1ESA1 (Solo Exhibition) Espacio O. Santiago de Chile. Curaduría Macarena Cacciuttolo 2017.
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ARCOBALENO (Apertura Atelier) Atelier ParraToro. Curaduría (Tiburón Negro) 2016.
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LA EVOLUCIÓN DE LA FORMA (Solo Exhibition). Centro Cultural Borges - Fundación Tres Pinos. Curaduría: Massimo Scaringella. Buenos Aires, Argentina. 2016.
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MOIRÉPH (Solo Exhibition). Centro Cultural Borges - Fundación Tres Pinos. Curaduría Massimo Scaringella. Buenos Aires, Argentina. 2015.



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Nike AR Swoosh. Galerías Pacífico, Buenos Aires. 2024
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Resquicio Cuántico, Museo Campo Cañuelas. 2024
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US Embassy: LGBT Week, Palacio Bosch, Buenos Aires, 2023.
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Museo Della Luce, Permanent Collection, Rome, Italy. 2023
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Favaloro x 100 pre, MALBA Museum, 2023
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X-Universe AR, La Nuit de la Culture, Esch-Sur-Alzette, Luxembourg
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BIG-X, Belval Plaza, Luxembourg
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La Nuit de la Culture "X-Universe", Esch-Sur-Alzette, Luxembourg
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Feria MAPA 2023 (Cott Gallery), Buenos Aires
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LABITCONF, Buenos Aires, 2022
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Festival Ciudad Emergente, Buenos Aires, 2022
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Bitcoin Fair, Carnaval Art, Miami USA, 2022
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World Padel Tour, Buenos Aires, 2021
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“Sonata de Cruces Posibles”, FOLA, Buenos Aires, 2021
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NFT Art Week,Beijing, China, 2021
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Diderot American Express Performance, Buenos Aires, 2020
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Diderot Digital Exhibition, Metaverso, 2020
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Digital Pandemic Collabs con R.R.A.A.- y Tano Verón, 2020
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III Acto Cultural Festival Migrante, Buenos Aires, 2019
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OPENING, Wosco Art Gallery, 2019
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Feria MAPA Espacio O, Buenos Aires, 2019
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LA RUTA DEL COLOR Aura Galerías, Ciudad de México 2018
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PLANCK FESTIVAL Digital Art Festival. Buenos Aires, Argentina 2016
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NEI LUOGHI DELLA BELLEZZA Cittá di Noto, Santa Caterina. Italy, 2016
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NI UNA MENOS . Articiclo. Buenos Aires, Argentina 2016
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IL PRIMATO DELLO SGUARDO Comune di Messina. Italy, 2016
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UPFRONT. Miami, FL. 2016
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PREMIUM (Art Basel Miami Season 2015). Miami, FL. 2015-2016
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MEMORY Schwerdter Strasse, Berlín, Germany. 2015
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THE SOFTLINE. Miami, FL. 2015
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(RE)VISION) 1199 First Avenue, New York, USA. 2014
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THINGS OF BEAUTY. Miami, FL. 2014
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MIAMI-MIAMI. Miami, FL. 2014
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BEAUTIFIED OBJECTS. Miami, FL. 2014
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CONCEPTS (Art Basel Season 2014). Miami, FL. 2014
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FONZO. Miami, FL. 2014
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PICTOPLASMA (PORTRAITS & SELFIES), Museo MARCO de Monterrey, Mexico. 2014
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PICTOPLASMA ACADEMY GROUP SHOW Urban Spree, Berlín, Germany. 2014
ARTIST STATEMENT
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In my practice, I aim to challenge the idea that "seeing is believing" by instead encouraging the notion that "believing is seeing." My work is rooted in geometric abstraction and op art, combining plexiglass, aluminum, and digital prints with augmented reality (AR) to create experiences that captivate and surprise. I strive to generate moments of wonder that remind viewers not everything has been seen.
I often begin by conceptualizing physically impossible sculptures, such as floating or moving forms, and then deconstruct these ideas into two components: a 2D printed or painted image and a 3D digital element accessed through AR. This synthesis creates a perfect perspective alignment, where the physical and digital interplay in unexpected ways. These works provoke curiosity and astonishment, frequently leaving viewers asking, "How is this possible?"
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My background in engineering equips me with problem-solving skills, but the most significant influence on my practice was my time at Venezuela Central University, a UNESCO-recognized open-air museum. Immersed in an environment rich in art and architecture, I developed a deep appreciation for the intersections of space, technology, and creativity. My process evolved from creating precise moiré patterns to incorporating ambitious 3D forms and augmented reality, always with a focus on simplicity that generates a profound visual impact.
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I aspire to continue exploring large-scale installations and sculptures that merge technology with monumental forms, as well as an AR-integrated book project that expands the possibilities of engagement with art. Through my work, I seek to inspire audiences to see the world with fresh eyes and believe in the extraordinary possibilities of perception.